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Times Square Dunk Tank

Project Type

UX, Computer Vision, Interactive

More Info

Clear Channel installed the most technologically advanced digital billboard ever in Times Square. It uniquely features the highest screen fidelity and resolution, connection to servers, access to the Internet, and an HD video camera pointed down on the main plaza in Times Square.


JUXT | Newport Beach, CA

Clear Channel discovered that their newest jumbo screen was such a leap forward in technology and creative opportunity, that their clients had no clue how to take advantage of it. To address this issue, they hired us to brainstorm a plethora of concepts that leveraged the tech in compelling and inspiring ways. I developed and built computer vision technology that allowed Clear Channel to explore new ways to capitalize on the capabilities of the screen and engage audiences in a novel way, while creating metrics and analytics opportunities that didn't exist from this form factor yet. These concepts were used to help their clients grasp the full potential this billboard offered them. To truly inspire their customers the selected one of our best idea and had us to build it. Additionally, we were tasked with creating a case study video to summarized the project and it’s success, for their sales team.

Interactive Augmented Reality & Computer Vision

The experience featured two characters: the Strong Man and the Painted Lady, whose fates were placed in the hands of the audience. Onlookers were prompted to tweet hash-tagged keywords to vote on which character they would prefer to dunk. Following a short live voting period, an Augmented Reality beach ball was released on screen, and the crowd worked together to bounce the ball into a target and dunk dunking selected character. I was responsible for conceptualizing the computer vision technology and then built out the proof of concept to an application that used motion tracking computer vision to make the ball react as people on the streets of Time Square swatted at it.

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