top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Heineken James Bond Spyfie

Project type

Product, Design, API, Geospatial, Creative Production


Amsterdam Netherlands | San Francisco CA


Subject Matter Expert

I was the technical and creative lead for this project from the Urthecast executive team. As part of its integrated global Spectre campaign, Heineken® unveiled a TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the 'Spyfie'. Heineken®'s Spectre campaign was the brand's largest global marketing platform of 2015. Spectre, the 24thJames Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, was released in the Fall of 2015.

The Heineken® TVC was launched as mobile-first via Facebook, and was shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig. Heineken®'s TVC used Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involved a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world's favourite spy to save the day.

For its digital Spectre campaign, Heineken® once again pushed the boundaries of modern technology, and took the world's first ever selfie from space. For the 'Spyfie', Heineken® partnered with Urthecast to take ultra HD imagery using its camera on the Deimos-2 satellite, as well as interwove ISS video and other Urthecast imagery.

bottom of page