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Heineken James Bond Spyfie
Product, Design, API, Geospatial, Creative Production
Amsterdam Netherlands | San Francisco CA
Subject Matter Expert
I was the technical and creative lead for this project from the Urthecast executive team. As part of its integrated global Spectre campaign, Heineken® unveiled a TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the 'Spyfie'. Heineken®'s Spectre campaign was the brand's largest global marketing platform of 2015. Spectre, the 24thJames Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, was released in the Fall of 2015.
The Heineken® TVC was launched as mobile-first via Facebook, and was shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig. Heineken®'s TVC used Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involved a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world's favourite spy to save the day.
For its digital Spectre campaign, Heineken® once again pushed the boundaries of modern technology, and took the world's first ever selfie from space. For the 'Spyfie', Heineken® partnered with Urthecast to take ultra HD imagery using its camera on the Deimos-2 satellite, as well as interwove ISS video and other Urthecast imagery.